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Facing a messy home or office just because your package arrives stuffed with popcorn or unneeded fluff is undoubtedly frustrating. More often than not, you’ve purchased products that seem to arrive in unnecessarily large boxes and question the quality, safety, and value of your order. However, there is no need to worry as there’s a vastly improved way to tackle this situation.
Rightsizing is a highly innovative, state-of-the-art development in the world of packaging solutions . This cutting-edge technology not only takes into account the dimensions of your outer packaging but also considers the fill used inside, creating a safe and secure package that will revolutionize your overall online purchasing experience. As we see a rise in single-item shipping, the need for optimized packaging has never been more important. Retailers will also benefit greatly from this technology – not just the consumer. Allow us to delve deeper into the multitude of benefits that rightsizing can offer.
When we talk about packaging that is eco-friendly, it’s not just about the packaging material alone. It’s important to use outer packaging and internal fill that are the right size for the product inside. This reduces the amount of material waste that ends up in landfills. It seems that consumers are favoring eco-friendly packaging more and more, and their purchasing decisions reflect that as well.
It’s worth mentioning that designing a packaging solution optimized for the products you’re shipping may incur certain initial expenses. However, cutting back on packaging material not only results in a more eco-friendly choice, as mentioned earlier, but also helps reduce your long-term packaging costs. In other words, investing in sustainable packaging is a win-win situation, both for your finances as well as Mother Nature.
When it comes to shipping products directly to consumers, safety and security are crucial factors to consider. With so many different touchpoints involved in the process, there are numerous opportunities for items to get damaged. Fortunately, the implementation of a well-designed packaging solution can help mitigate these risks, and a rightsized package in particular can greatly increase the security of the product during its multi-touch handling journey.
Without a doubt, ecommerce return rates can be alarmingly high, and the majority of these returns are due to damaged goods. By taking steps to safeguard your products during the shipping process, you can significantly reduce the risk of damage and, in turn, improve your bottom line by reducing the number of costly returns. So don’t overlook the importance of selecting the right packaging solution – a little effort upfront can go a long way in ensuring the safe and secure delivery of your products.
Consumer perception when unboxing is an essential ingredient in soliciting customer satisfaction, encouraging repeat business and even gaining brand advocates who can drive new customers to your doorstep. A favorable experience can help boost sales over the long haul by providing your customers with a safe, eco-friendly solution. It’s important to note, that appropriate sizing is but one way your packaging solution can be perceived by your customers. Keep in mind that packaging innovation coupled with advancing technologies is ever-evolving. It’s important for you to continuously evaluate and take advantage of solutions that will decrease your costs while also augmenting the customer experience. Need help navigating this process? Contact us for a free consultation and estimate today.
Your packaging solution starts here!