A Case Study on Innovative Point of Purchase Displays

In a recent collaboration, Packaging Solutions, Inc. demonstrated its commitment to delivering exceptional packaging solutions tailored to the unique needs of our clients. Approached by Duce’s Wild, a renowned name in the barbecue sauces and rubs market, our mission was to create a distinctive point of purchase display that would enhance the marketability of their award-winning line of products.

Understanding the critical nature of brand visibility in retail environments, especially in competitive markets like Chicago where Duce’s Wild products are showcased in prestigious retailers such as Jewel and Ace Hardware, we embarked on a project that demanded both creativity and efficiency. The challenge was not only to design a display that stood out but also to execute the project within a constrained timeline and volume requirements.

Our approach hinged on leveraging digital printing technology, known for its quick turnaround times, making it a perfect fit for the project’s demands. This decision allowed us to streamline the entire process, from the initial design brainstorming to the delivery of the finished displays, within a remarkably short span of approximately ten days.

The collaborative effort began with an in-depth design meeting, where ideas were exchanged, and concepts were refined to ensure the final product would perfectly align with Duce’s Wild’s brand image and retail strategy. Sampling played a crucial role in this phase, enabling us to swiftly iterate and finalize the design with confidence.

The outcome was a testament to the seamless integration of innovative packaging solutions and rapid execution. The point of purchase displays not only met but exceeded Duce’s Wild’s expectations, reflecting their brand ethos and appealing to the target consumer base effectively. The positive feedback from the displays has been overwhelming, affirming the impact of well-thought-out packaging solutions on brand recognition and product marketing.

This project highlights Packaging Solutions, Inc.’s dedication to understanding and meeting our clients’ unique needs. Our work with Duce’s Wild on the point of purchase displays showcases our commitment to providing tailored solutions that effectively support our clients’ marketing strategies. The feedback from Duce’s Wild and their customers has been highly encouraging, underscoring the importance of detail-oriented, customer-focused packaging solutions. We value this opportunity to support Duce’s Wild’s retail success and remain committed to delivering quality packaging solutions that reflect our clients’ brand values and market objectives.

About the author

Picture of Eugene Knaus

Eugene Knaus

Eugene has been in the packaging industry for almost 20 years in the Chicago market. Eugene currently lives in Huntley, IL, located in the northwest suburbs of Chicago with his wife and three boys. If he is not at work, he is traveling the Midwest with all three of his sons for soccer, baseball, and wrestling.